The number 8 carries with it a rich and diverse array of connotations. Considered a lucky number in Asian cultures, the number eight symbolizes good fortune, ambition and power. Doubled, soothsayers see it as a four-leaf clover, which is also a widespread symbol for good luck. In the 88 RUE DU RHONE logo, the double 8 represents the face of a watch with the hands indicating 10:10, a nod to the watchmaking tradition. When positioned horizontally, the eight is the mathematical sign for infinity, thanks to the endless flow of curves that feed into one another, forever.Â
...and a bit of whimsy.
Steeped in meaning, the number 8 is also a whimsical number that allows the brand and its creators to break away from conventional codes. Adapted in countless ways to decorate the face of the watches, worked into the second hand as a counterweight, stamped onto the crown or subtly incorporated at the top of the hour, the 8 cleverly yet elegantly affirms the brand's unique identity, like a universally recognizable signature.